Monash University: University handbooks: Undergraduate handbook: Units indexed by faculty
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Bachelor of Business and Commerce

Course code: 2224 + Course abbreviation: BBusCom + Total credit points required: 144 + 3 years full-time, 6 years part-time

Study mode and course location

On-campus (Berwick)

Course description

The course is designed to provide maximum flexibility and to allow depth and breadth in the study of the major business and commerce discipline areas. Its structure provides the capacity to tailor applications and focus in different contexts and different environments while ensuring knowledge of the theory, principles and core elements in the relevant discipline areas.

Course structure

Areas of study

Students must complete a major in one of the following disciplines taught by the faculty: accounting, e-business, economics, human resource management, management, marketing, marketing communication, public relations or tourism. All units taken as part of the major are limited to units taught by departments of the faculty on the campus delivering this program.

Other studies may be drawn from any of the disciplines taught on the Berwick campus by the Faculty of Business and Economics. These studies can form a sub-major in one of the following areas: professional accounting, management, tourism, public relations, marketing and marketing communication. They can also, in some cases, form a second major in a business discipline. Up to six open electives may also be taken from other campuses or other Monash faculties.

Course requirements

The degree requirements are:

(a) Completion of six compulsory common core units (36 points):

• AFW1001 Introductory accounting A
• BTW1200 Business law
• ECW1101 Introductory microeconomics
• ETW1102 Business statistics
• MGW1010 Managing people and organisations
• MKW1120 Marketing theory and practice

(b) Completion of a major of at least eight units (48 points) in a discipline from the faculty with at least two units (12 points) at each of second and third-year levels.

(c) A total of 24 units (144 points) over a maximum of 10 years of study.

(d) A maximum of 10 first-year-level units (60 points).

(e) A minimum of six units (36 points) at third-year level, of which at least four (24 points) must be from those offered by the faculty on the campus delivering this program.

(f) An option to include a maximum of six units (36 points) in disciplines taught by other faculties or from units offered on campuses other than the campus delivering this program.

(g) At least four non-compulsory units (24 points) must be outside the main field of study.

Units required for specified majors

Accounting

• AFW1002 Introductory accounting B
• AFW2020 Cost information for decision making
• AFW2051 Financial modelling
• AFW2491 Company reporting
• AFW3021 Performance measurement and control
• AFW3040 Accounting theory
• AFW3044 Business finance
• AFW3050 Financial accounting issues

Students who wish to obtain professional recognition should refer to 'Professional recognition' in the 'Faculty information' section of the Faculty of Business and Economics entry.

E-business

• MKW1601 Introduction to e-commerce
• MKW2841 E-business models and analysis
• MMS1801 Business programming fundamentals*
• MMS2801 Database management systems*
• MMS2802 Internet programming*

plus three of the following:

• AFW2051 Financial modelling
• BTW3641 Information technology law
• ECX2123 Economics of information technology and electronic commerce
• MKW3481 Logistics and fulfilment
• MKW3841 E-business performance measurement
• MKW3881 Electronic marketing

Note that students undertaking this major may only study up to three more units from outside the Faculty of Business and Economics.

* Units under review.

Economics

• ECW1101 Introductory microeconomics
• ECW1102 Introductory macroeconomics
• ECW2120 Applied micro/macroeconomics

plus five of the following:

• AFW3144 Financial institutions management
• ECX2123 Economics of information technology and electronic commerce
• ECW2141 Labour economics
• ECW2600 Tourism economics
• ECW2731 Managerial economics
• ECW3121 Economics of international trade and finance
• ECW3143 Economics of money and banking

Human resource management

• MGW1010 Managing people and organisations (compulsory)
• MGW2430 Human resource management (compulsory)

plus six of the following:

• ECW2141 Labour economics
• MGW2230 Organisational behaviour
• MGW2322 Recruitment and selection
• MGW2323 Employment relations
• MGW3130 Organisational change and development
• MGW3210 Organisational wellness
• MGW3430 International human resource management

Management

• MGW1010 Managing people and organisations
• MGW1100 Managerial communication
• MGW2230 Organisational behaviour
• MGW2430 Human resource management
• MGW3130 Organisational change and development
• MGW3401 Strategic management

plus any two of the following:

• MGW2322 Recruitment and selection
• MGW2323 Employment relations
• MGW2351 International business
• MGW2352 Service operations management
• MGW2511 Quality management
• MGW3681 International management

Marketing

• MKW1120 Marketing theory and practice
• MKW2402 Consumer behaviour
• MKW2420 Marketing research methods
• MKW2460 Integrated marketing communication
• MKW3121 Marketing planning and implementation
• MKW3440 Marketing strategy
• MKW3444 International marketing
• One additional unit chosen from the elective units offered by the Department of Marketing

If selecting the marketing major, the following units are excluded from this degree: MKW3461 (Marketing communication); MKW2211 (Advertising theory and practice).

Marketing communication

• MGW1100 Managerial communication
• MKW2402 Consumer behaviour
• MKW1220 Public relations writing
• MKW2211 Advertising theory and practice
• MKW2231 Advertising media strategy
• MKW2241 Advertising copywriting
• MKW3621 Advertising management
• MKW3671 Advertising campaigns

If selecting the marketing communication major, the following units are excluded from this degree: MKW3461 (Marketing communication); MKW2460 (Integrated marketing communication).

Public relations

• MGW1100 Managerial communication
• MKW1220 Public relations writing
• MKW2221 Public relations principles and practice
• MKW2251 Publicity and promotion
• MKW2252 Crisis and risk communication
• MKW3231 Public relations consulting
• MKW3261 Public relations campaigns
• MKW3631 Marketing internship

Tourism

• MGW2501 Tourism principles and practice
• MGW2502 Tourism policy
• MGW2520 Travel and tour management
• MGW2521 Entrepreneurship and attractions management
• MKW2600 Tourism marketing
• MGW3100 Festival and events management
• MGW3541 Tourism management projects
• MGW3601 Tourism planning and development

Units required for a sub-major

Optional sub-majors have been developed to provide students with guidance towards vocational professional outcomes. Sub-majors include:

Human resources

Students are required to select four units from:

• MGW2430 Human resource management (compulsory)
• MGW2230 Organisational behaviour
• MGW2322 Recruitment and selection
• MGW2323 Employment relations
• MGW3430 International human resource management

Professional accounting

• AFW3041 Auditing and assurance
• BTW2220 Corporations law and trusts
• BTW3221 Taxation law and practice
• ECW1102 Introductory macroeconomics

Management

• MGW1100 Managerial communication
• MGW2230 Organisational behaviour
• MGW2430 Human resource management
• MGW3681 International management

Marketing (if taken with the marketing communication major)

• MKW2420 Marketing research methods
• MKW3440 Marketing strategy
• MKW3442 Sales management
• MKW3444 International marketing

Marketing (if taken with the public relations major)

• MKW2402 Consumer behaviour
• MKW2420 Marketing research methods
• MKW3121 Marketing planning and implementation
• MKW3440 Marketing strategy

Marketing communication (if taken with the marketing major)

• MKW2211 Advertising theory and practice
• MKW2231 Advertising media strategy
• MKW2241 Advertising copywriting
• MKW3621 Advertising management

Marketing communication (if taken with the public relations major)

• MKW2402 Consumer behaviour
• MKW2211 Advertising theory and practice
• MKW2231 Advertising media strategy
• MKW2241 Advertising copywriting

Public relations (if taken with the marketing major)

• MKW1220 Public relations writing
• MKW2221 Public relations principles and practice
• MKW2251 Publicity and promotion
• MKW2252 Crisis and risk communication

Public relations (if taken with the marketing communication major)

• MKW2221 Public relations principles and practice
• MKW2251 Publicity and promotion
• MKW2252 Crisis and risk communication
• MKW3631 Marketing internship

Tourism

• MGW2501 Tourism principles and practice
• MGW2502 Tourism policy
• MGW2520 Travel and tour management
• MGW3100 Festival and events management

Professional recognition

This degree with relevant units is recognised by the following legal entities:

• Australian Securities and Investment Commission
• Australian Institute of Management
• Australian Marketing Institute
• CPA Australia
• Public Relations Institute of Australia
• Tax Agents’ Board
• The Institute of Chartered Accountants in Australia

It is important to note that professional recognition may be dependent upon the correct choice of units. For further details, refer to 'Professional recognition' in the 'Faculty information section' of the Faculty of Business and Economics entry.

Contact details

Inquiries: telephone +61 3 9904 7045, email enquiries.berwick@buseco.monash.edu.au or visit www.buseco.monash.edu.au.

Course coordinator

Dr Mahendra Goyal

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