MKW2241

Advertising copywriting ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: To be advised

Offered:
Berwick First semester 2006 (Day)

Synopsis: Communication theory applied to advertising copywriting primarily for television, radio and print media. Theory and practice of television and radio production. Students will be taught to work from well focused briefs to generate creative executions which produce targeted audience response, while working within ethical and legal frameworks.

Assessment: Assignment(s): 60% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW2211