MKW3621

Advertising management ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Sandra Luxton

Offered:
Berwick First semester 2006 (Day)

Synopsis: This unit explores advertising management issues. Topics include: the structure and responsibilities of the advertising industry and its controls. Management of advertising within the agency and within the client and the relationship between these two parties. The issues faced by clients and their agencies in maximising the effectiveness of an advertising budget, including the choice of advertising research techniques, media developments, production and international advertising considerations.

Assessment: Assignment(s): 50% + Participation: 10% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF3461or MKW2211