MKW3671

Advertising campaigns ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Sandra Luxton

Offered:
Berwick Second semester 2006 (Day)

Synopsis: An integrative experience using the advertising theory and processes to which students have been exposed through their course. Students will further study and use campaign planning and management tools. They will create from briefs two major advertising campaigns.

Assessment: Assignment(s): 70% + Examination (2 hours): 30%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKF3621 or MKW3621