MKW2600

Tourism marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Maureen Griffiths

Offered:
Berwick Second semester 2006 (Day)

Synopsis: An in-depth analysis of the marketing techniques that can be applied to the tourism sector.

Assessment: Assignments: 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW1120 or MKF1120

Prohibitions: MKW1600