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Undergraduate |
(BUS)
|
Leader: To be advised
Offered:
Berwick First semester 2006 (Day)
Synopsis: This unit examines the management of tourist attractions. Topics include conceptualisation and planning, theme parks, heritage attractions, interpretation, authenticity, visitor impacts, seasonality and co-operative marketing.
Assessment: Individual assignment (2500 words): 30% + Individual assignment (2500 words): 30% + Examiniation (2 hours): 40%
Contact Hours: 3 hours class contact
Prerequisites: MGW2501