MKW3261

Public relations campaigns ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Judy Robertson

Offered:
Berwick Second semester 2006 (Day)

Synopsis: An integrative experience using the theory and processes to which students have been exposed through their course. Students will further study and use campaign planning and management tools. They will create from briefs one major PR campaign with target groups involving multiple groups of stakeholders.

Assessment: Assignment(s): 70% + Examination (2 hours): 30%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW3231