MKW3121

Marketing planning and implementation ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Janine Hendry, Malaysia: Dr KLhong Kok Wei

Offered:
Peninsula First semester 2006 (Day)
South Africa First semester 2006 (Day)
Berwick Second semester 2006 (Day)
Gippsland Second semester 2006 (Day)
Gippsland Second semester 2006 (OCL)
Hong Kong Second semester 2006 (OCL)
Malaysia Second semester 2006 (Day)
Singapore Second semester 2006 (OCL)

Synopsis: The development of corporate marketing strategies; marketing planning procedure; evaluation and control in marketing planning; Australian case studies in corporate marketing planning and strategy. Concepts of product management; designing a product strategy; monitoring planning/marketing.

Assessment: On-campus - Assignment(s): 20% + Participation (including viva voce test): 25% + Simulation: 15% + Examination (2 hours): 40% Distance - Assignment(s): 60% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW2402, MKW2420, and one of AFW1001, ETW1102 or ETX1100