MKW1120

Marketing theory and practice ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Gippsland: Dr Vaughan Reimers Berwick & Peninsula: Ms Maureen Griffiths Malaysia: ?

Offered:
Berwick First semester 2006 (Day)
Gippsland First semester 2006 (Day)
Gippsland First semester 2006 (OCL)
Hong Kong First semester 2006 (OCL)
Malaysia First semester 2006 (Day)
Peninsula First semester 2006 (Day)
Singapore First semester 2006 (OCL)
South Africa First semester 2006 (Day)
Gippsland SA-02 2006 (OCL)
Malaysia SA-02 2006 (Day)
Singapore SA-02 2006 (OCL)
Berwick Second semester 2006 (Day)
Malaysia Second semester 2006 (Day)
Peninsula Second semester 2006 (Day)
South Africa Second semester 2006 (Day)

Synopsis: Introduction to marketing activities undertaken by business, government, profit, non profit organisations. Marketing theory, the marketing concept and its evolution from a strategic and applied perspective; development of corporate and marketing strategic plans; analysis of an organisation and marketing's role, value-exchange processes, buyer behaviour, marketing research and market analysis, the marketing environment, the use of marketing decision making tools; product concepts, strategies and development; distribution, pricing and communication mix strategies; services marketing; marketing management, implementation and control processes and procedures.

Assessment: On-campus - Assignment(s): 50% + Examination (2 hours): 50% Off Campus - Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prohibitions: MKW1401, MKF1120