MGW3401

Strategic management ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Dr Ali Haidar

Offered:
Malaysia First semester 2006 (Day)
Peninsula First semester 2006 (Day)
South Africa First semester 2006 (Day)
Peninsula SA-02 2006 (Day)
Berwick Second semester 2006 (Day)
Gippsland Second semester 2006 (Day)
Gippsland Second semester 2006 (OCL)
Hong Kong Second semester 2006 (OCL)
Singapore Second semester 2006 (OCL)

Synopsis: Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative positon of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

Assessment: On-campus: Tutorial participation: 10% + Individual assignment (2000 words): 20% + Individual assignment (3000 words): 30% + Examination (2 hours): 40% Off-campus: Individual assignment (2000 words): 20% + Individual assignment (4000 words): 40% + Examination (2 hours): 40%

Contact Hours: 3 hours class contact

Prerequisites: MGW1010

Prohibitions: MGC3110, MGF3401