MKW2251

Publicity and promotion ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Ms Judy Robertson

Offered:
Berwick First semester 2006 (Day)

Synopsis: Theory and practice of publicity and promotion as public relations tools. Through exposure to practitioner accounts and critical analysis of case studies, students will plan and coordinate effective publicity and promotion campaigns that support strategic objectives.

Assessment: Assignment(s): 60% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW1220 and MKW2221