MKW3444

International marketing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Dr Mike Willis, Malaysia: Ms Ghazala Khan

Offered:
Gippsland First semester 2006 (Day)
Gippsland First semester 2006 (OCL)
Hong Kong First semester 2006 (OCL)
Malaysia First semester 2006 (Day)
Peninsula First semester 2006 (Day)
South Africa First semester 2006 (Day)
Hong Kong SA-02 2006 (OCL)
Singapore SA-02 2006 (OCL)
Berwick Second semester 2006 (Day)

Synopsis: The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.

Assessment: On-campus - Assignment(s): 50% + Examination (3 hours): 50% Distance - Assignment(s): 50% + Examination (3 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW1120