MKW2841

E-business models and analysis ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Dr Samir Gupta; Malaysia: Mr Ong Chin Eang

Offered:
Berwick Second semester 2006 (Day)
Gippsland Second semester 2006 (OCL)
Malaysia Second semester 2006 (Day)
Singapore Second semester 2006 (OCL)

Synopsis: Includes concepts of analysing an e-business for viability using logical value chain assessment. Examines an e-business' value creation capacity, value delivery likelihood, and value capturing ability. Analysis of e-businesses in Australasia and around the world. Dissection of application of e-business principles, and specifically e-business models through an examination of how e-businesses are designed and interact with business partners, channel members and suppliers. Also covered are customer profitability analysis, cost of sales, customer valuation, online behaviour and purchase propensity assessment and use. Lecture and partially case discussion based.

Objectives: Includes concepts of analysing an e-business for viability using logical value chain assessment. Examines an e-business' value creation capacity, value delivery likelihood, and value capturing ability. Analysis of e-businesses in Australasia and around the world. Dissection of application of e-business principles, and specifically e-business models through an examination of how e-businesses are designed and interact with business partners, channel members and suppliers. Also covered are customer profitability analysis, cost of sales, customer valuation, online behaviour and purchase propensity assessment and use. Lecture and partially case discussion based.

Assessment: Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 hours per week

Prerequisites: MKW1120, MGW1010 and AFW1001

Prohibitions: BEW2621