MKW2420

Marketing research methods ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Mr Manir Zaman Malaysia: Associate Professor Chanthika

Offered:
Berwick First semester 2006 (Day)
Gippsland First semester 2006 (Day)
Gippsland First semester 2006 (OCL)
Hong Kong First semester 2006 (OCL)
Singapore First semester 2006 (OCL)
South Africa First semester 2006 (Day)
Malaysia Second semester 2006 (Day)
Peninsula Second semester 2006 (Day)

Synopsis: The process of marketing research. Role of research in the marketing decision process. Developing key outputs - brief, proposal, report. Planning and managing a research project. Qualitative and quantitative research techniques. Statistical analysis, marketing interpretation and reporting.

Assessment: Assignment(s): 50% + Examination (3 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Corequisites: MKW2402 or MKW2111

Prohibitions: MKW2121