MKW1220

Public relations writing ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: To be advised

Offered:
Berwick First semester 2006 (Day)
Berwick Second semester 2006 (Day)

Synopsis: Principles and processes involved in preparing publishable media releases, newsletters, speeches, fact sheets and brochures. Writing for diverse audiences, for promotional and persuasive purposes, and for different media and production environments. Persuasive techniques, readability research, language theory and communication philosophy.

Assessment: Assignment(s): 80% + Examination (2 hours): 20% A writing proficiency test (grammar and syntax) must be passed to pass the subject (pass mark 70%)

Contact Hours: 3 Hours class contact or equivalent per week