MKW2231

Advertising media strategy ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: To be advised

Offered:
Berwick Second semester 2006 (Day)

Synopsis: Media research methods in the world's major advertising regions - US, Europe, Asia and Australia. The advantages and problems offered by media planning computer programs. Interpersonal and inter-organisational skills in negotiating between media and advertising agencies.

Assessment: Ten written assignments (total 3000 words): 30% + Major written assignment: 30% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW2211