MKW2252

Crisis and risk communication ( 6 points, SCA Band 2, 0.125 EFTSL)

Leader: Mr John Jukes

Offered:
Berwick Second semester 2006 (Day)

Synopsis: The dynamics of issues management, risk communication and crisis management in internal and external environments. Research tools and methods to assess stakeholder views and values, both for strategic planning and campaign evaluation purposes. How communication technologies can support or impede communication management.

Assessment: Assignment(s): 60% + Examination (3 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: MKW2251