Bachelor of Business and Commerce*

• General information
• Entrance requirements
  • (a) Victorian Certificate of Education (VCE)
  • (b) Comparable qualifications
  • (c) Special admission
• Fees
• Credit for work done elsewhere
• Course structure
  • Accounting major
    • Specialisation
  • Economics major
  • Management major
    • Specialisations
    • MANAGEMENT
    • TRAVEL AND TOURISM
  • Marketing major
    • Specialisations
    • PUBLIC RELATIONS
    • MARKETING COMMUNICATION
  • Marketing communication major
    • Specialisations
    • PUBLIC RELATIONS
    • MARKETING
  • Public relations major
    • Specialisations
    • MARKETING COMMUNICATION
    • MARKETING
  • Tourism major

General information

Course code: 2224 Course abbreviation: BBusCom Course director: Associate Professor Ron Edwards Berwick course coordinator: Dr Mahendra Goyal
The Bachelor of Business and Commerce is the link between the overseas offerings of the faculty and the on-shore program taught across the Berwick, Gippsland and Peninsula campuses. The course is designed to provide maximum flexibility and to allow depth and breadth in the study of the major business and commerce discipline areas. Its structure provides the capacity to tailor applications and focus in different contexts and different environments while ensuring knowledge of the theory, principles and core elements in the relevant discipline areas.

Entrance requirements

(a) Victorian Certificate of Education (VCE)

Satisfactory completion of the VCE with a study score of at least 25 in English units 3 and 4, plus any two units from General Mathematics and Mathematical Methods at units 1 and 2 level.

(b) Comparable qualifications

Applicants may also satisfy entrance requirements on the basis of qualifications deemed to be the equivalent of the above VCE. TAFE qualifications (eg the first year of a TAFE advanced diploma or a TAFE qualification that satisfies the first year of a TAFE advanced diploma) or comparable Year 12 qualifications, including International Baccalaureate or approved tertiary-level study completed in Victoria, other states of Australia or overseas, may satisfy entry requirements.

(c) Special admission

Students who have not successfully completed VCE or equivalent may satisfy entry requirements by completing at least two Monash non-award single subjects, either on-campus or by distance education, or open learning (OLA) subjects. Further information is contained in the booklet ´Returning to study at Monash', which is available from the Prospective Students Office, telephone (03) 9905 1320.

Fees

The Higher Education Contribution Scheme (HECS) requires contributions to be made by students towards the cost of their higher education studies commenced after 1 January 1989. The amount to be contributed depends on the study load (subjects) undertaken each semester, and is payable whether or not a pass in each subject is achieved. An additional fee will also apply for amenities and library services.

Credit for work done elsewhere

Credit transfer may be considered for previous tertiary-level study or post-secondary study (including TAFE) in Australia and overseas. Each application is assessed on a case-by-case basis. It is essential that subjects submitted for credit transfer fit the philosophy and principles of this degree course of study. Subjects studied more than 10 years ago are regarded as beyond a reasonable time limit and will not be considered for credit/exemption.

Course structure

The degree program comprises 24 six-point subjects (144 points) that are normally completed over a period of three years by full-time students. The degree requirements are:
(a) Completion of six compulsory subjects:

• AFW1001 Introductory accounting A
• BTW1200 Business law
• ECW1101 Introductory microeconomics
• ETW1102 Business statistics
• MGW1010 Managing people and organisations
• MKW1120 Marketing theory and practice

(b) up to 10 subjects at first-year level
(c) a minimum of six third-year level subjects (36 points), of which at least four must be from those offered in the faculty at the campus delivering the program
(d) up to six subjects in disciplines taught by other faculties
(e) at least one major specialisation of at least eight subjects (48 points) from the faculty areas of study including at least two subjects at each of second and third-year levels
(f) at least four non-compulsory subjects must be outside the main field of study.

Accounting major

To complete an accounting major, students must complete:

• AFW1002 Introductory accounting B
• AFW2051 Financial modelling
• AFW2020 Accounting for management information
• AFW2491 Company reporting
• AFW2021 Budgeting and management techniques
• AFW3050 Financial accounting issues
• AFW3044 Business finance
• AFW3040 Accounting theory

Specialisation

Students can also choose a professional accounting sequence in addition to the accounting major:

• BTW2220 Corporations law and trusts
• BTW2221 Taxation law and practice
• AFW3041 Auditing
• ECW1102 Introductory macroeconomics

Students who complete the major and the professional stream will be eligible for membership of the professional accounting bodies.

Economics major

To complete an economics major, students must complete:

• ECW1101 Introductory microeconomics
• ECW1102 Introductory macroeconomics
• ECW2120 Applied micro/macroeconomics

Plus five of the following:

• ECW1103 Ethics, economy and society
• ECW2122 Contemporary issues in global commerce
• ECW2121 Economics of international trade and finance
• ECW2731 Managerial economics
• ECW2123 Economics of IT and EC
• ECW2600 Tourism economics
• ECW2141 Labour economics
• ECW3146 Regional development
• ECW3150 Natural resources and environment
• AFW3144 Financial institutions management
• ECW3143 Economics of money and banking

Management major

To complete a management major, it is recommended that students complete:

• MGW1010 Managing people and organisations
• MGW1100/MGW2100 Managerial communication
• MGW2430 Human resource management
• MGW2130/MGW3130 Change management
• MGW2230 Organisational behaviour
• MGW3401 Strategic management

Plus any two of the following, subject to availability:

• MGW2351/MGW3351 International business
• MGW3681 International management
• MGW2352/MGW3352 Service operations management
• MGW2323 Employment relations
• MGW2511/MGW3511 Quality management

Specialisations

Optional specialisation sequences have been developed to provide students with guidance towards vocational professional outcomes. Specialisation sequences include:

MANAGEMENT

• MGW1100/MGW2200 Managerial communication
• MGW2230 Organisational behaviour
• MGW2430 Human resource management
• MGW3352 Services operations management

TRAVEL AND TOURISM

• MGW1501 Tourism principles and practices
• MGW2502 Tourism policy
• MGW2520 Travel and tour management
• MGW3540 International tourism management

Marketing major

To complete a marketing major, students must complete:

• MKW2402 Consumer behaviour
• MKW2420 Market research methods
• MKW3121 Marketing planning and implementation
• MKW3440 Marketing strategy
• MKW3444 International marketing
• MKW2460 Integrated marketing communication

Plus any two from the following subject to availability:

• MKW2431 Business marketing
• MKW3441 Research project in marketing
• MKW3442 Sales management
• MKW3443 Export marketing
• MKW3881 Electronic marketing
• BTW2281 Marketing law

Specialisations

Students can also choose the following specialisations in addition to the marketing major:

PUBLIC RELATIONS

• MKW1220 Public relations writing
• MKW2221 Public relations principles and practice
• MKW2551 Publicity and promotion
• MKW2252 Crisis and risk management

MARKETING COMMUNICATION

• MKW3321 Advertising media strategy
• MKW2241 Advertising copywriting
• MKW3621 Advertising management
• MKW3671 Advertising campaigns

Marketing communication major

To complete a marketing communication major, students must complete the following:

• MGW1100 Managerial communication
• MKW2402 Consumer behaviour
• MKW1220 Public relations writing
• MKW1211 Advertising theory and practice
• MKW2231 Advertising media strategy
• MKW2241 Advertising copywriting
• MKW3621 Advertising management
• MKW3671 Advertising campaigns

Specialisations

Students can also choose the following specialisations in addition to the Marketing communication major:

PUBLIC RELATIONS

• MKW2221 Public relations principles and practice
• MKW2251 Publicity and promotion
• MKW2252 Crisis and risk management
• MKW3631 Marketing internship

MARKETING

• MKW2420 Market research methods
• MKW3440 Marketing strategy
• MKW3442 Sales management
• MKW3444 International marketing

Public relations major

To complete a public relations major, students must complete the following:

• MGW1100 Managerial communication
• MKW1220 Public relations writing
• MKW2221 Public relations principles and practice
• MKW2251 Publicity and promotion
• MKW2252 Crisis and risk management
• MKW3231 Public relations consulting
• MKW3261 Public relations campaigns
• MKW3631 Marketing internship

Specialisations

Students can also choose the following specialisations in addition to the public relations major:

MARKETING COMMUNICATION

• MKW2402 Consumer behaviour
• MKW2211 Advertising theory and practice
• MKW2231 Advertising media strategy
• MKW2241 Advertising copywriting

MARKETING

• MKW2402 Consumer behaviour
• MKW2420 Market research methods
• MKW3121 Marketing planning and implementation
• MKW3440 Marketing strategy

Tourism major

To complete a tourism major, students must complete the following:

• MGW1010 Managing people and organisations
• MGW1501/MGW2501 Tourism principles and practice
• MGW2502 Tourism policy
• MGW2520 Travel and tour management
• MGW2521 Entrepreneurship and attractions management
• MGW3540 International tourism management
• MGW3541 Tourism management projects
• MGW3601 Tourism planning and development

* SUBJECT TO FINAL UNIVERSITY APPROVAL.

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