MKW2431

Business marketing

(BUS)

Mr Manir Zaman

6 points + 2-hour lecture and 1-hour tutorial per week + Distance, approximately 12 hours per week + Second semester + Berwick, Gippsland + Prerequisite: MKW2402

Synopsis: Topics include the nature and environment of business marketing, buying process in business marketing, marketing intelligence and business market targeting, networking and relationship, planning a business marketing mix strategy, ethical issues in business marketing.

Assessment: On campus (assignment one of 1500 words, 15%; assignment two - case study of 3000 words, 25%; tutorial participation and case presentation, 10%; examination of 3 hours, 50%): 100% + Distance (assignment one of 2000 words, 20%; assignment two - case study of 3500 words, 30%; examination of 3 hours; 50%): 100%