MKW3261

Public relations campaigns

(BUS)

Mr Peter Scholem

6 points + 3-hour workshop per week + Second semester + Berwick + Prerequisite: MKW3231

Synopsis: An integrative experience using the theory and processes to which students have been exposed through their course. Students will further study and use campaign planning and management tools. They will create from briefs one major PR campaign with target groups involving multiple groups of stakeholders.

Assessment: Goup assignment: 25% + Individual assignment: 35% + Tutorial case studies: 10% + Examination (2 hours): 30%