MKW3121

Marketing planning and implementation

(BUS)

Mr Ken Grant; Malaysia: To be advised

6 points + 1-hour lecture and 2-hour tutorial per week + Distance, approximately 12 hours per week + First semester, Berwick, Gippsland + Second semester, Berwick, Gippsland, Peninsula, Malaysia + Prerequisites: MKW2402, MKW2420, AFW1001 or ETW1100

Synopsis: The development of corporate marketing strategies; marketing planning procedure; evaluation and control in marketing planning; Australian case studies in corporate marketing planning and strategy. Concepts of product management; designing a product strategy; monitoring planning/marketing.

Assessment: On campus: Assignments: 20% + Participation (including viva voce test): 25% + Simulation: 15% + Examination: 40% + Distance: Reading synopsis: 10% + Minicases (2000 words): 20% + Strategy plan and marketing plan (3000 words): 30% + Examination: 40%