MGW3601

Tourism planning and development

(BUS)

Associate Professor Yvette Reisinger

6 points + One 2-hour lecture and one 1-hour tutorial per week + Berwick + First semester + Prerequisite: MGW1501 or equivalent + Prohibition: MKB3601

Synopsis: An introduction to the planning process, approaches to tourism planning, planning analysis and synthesis, tourism policy and plan formulation, forms of tourism development, planning the institutional elements of tourism, tourism plan implementation.

Assessment: Minor assignment (2000 words): 20% + Major assignment (3000 words - syndicate): 30% + Examination (2 hours): 50% + The examination must be passed in order to pass the subject.