MKW3441

Research project in marketing

(BUS)

Mr Vaughan Reimers

6 points + 3 class hours per week + Distance, approximately 12 hours per week + Second semester + Gippsland + Prerequisite: MKW2420 and MKW2402

Synopsis: Research concepts including an overview of theory building and the research process, literature review, problem definition and development of research proposal, research methods for collecting primary data, measurement concepts, sampling and fieldwork, data analysis and presentation.

Assessment: Progressive research report: 40% + Final report (4500 words): 60%