MKW3444

International marketing

(BUS)

Mr Mike Willis; Malaysia: Dr Godwin Nair

6 points + 2-hour lecture and 1-hour tutorial per week + Distance, approximately 12 hours per week, first semester + Gippsland, Malaysia, Berwick, Peninsula, second semester + Singapore, first semester + Prerequisite: MKW1120

Synopsis: The subject covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.

Assessment: On campus: Assignment 1 (2000 words): 15% + Assignment 2 (group, 3000 words): 25% + Tutorial and assignment presentation: 10% + Examination: 50% Distance: Assignment 1 (2000 words): 20% + Assignment 2 (3000 words): 30% + Examination: 50%