MKW2252

Crisis and risk communication

(BUS)

Mr John Jukes

6 points + 2-hour lecture and 1-hour tutorial per week + Berwick + Second semester + Prerequisite: MKW2251

Synopsis: The dynamics of issues management, risk communication and crisis management in internal and external environments. Research tools and methods to assess stakeholder views and values, both for strategic planning and campaign evaluation purposes. How communication technologies can support or impede communication management.

Assessment: Learning journal: 10% + Issues presentation (2000 words): 20% + Team communication audit: 20% + Tutorial presentation (1000 words): 10% + Exam (3 hours): 40%