MKW3231

Public relations consulting

(BUS)

Mr Peter Scholem

6 points + 3-hour workshop per week + First semester + Berwick + Prerequisites: MKW2251, MKW2252

Synopsis: The operation of specialist PR consultancies, and PR units within organisations (business, government departments and non-profit organisations). Through consideration of a range of such situations, students will be able to demonstrate their ability to utilise knowledge and skills developed in earlier subjects towards the effective and efficient management of such units and the issues with which they deal.

Assessment: Research assignment (3000 words): 30% + Team assignment (4000 words): 40% + Examination (2 hours): 30%