Undergraduate - Area of study Marketing

All students must complete the requirements as outlined below for the degree in which they are enrolled.

Bachelor of Business Administration

To complete the marketing major in the Bachelor of Business Administration degree, students must complete:

The following 10 units (60 points):

• BTB3281 Marketing law
• MKB2402 Consumer behaviour
• MKB2420 Marketing research methods
• MKB2500 Retail management principles
• MKB2521 Brand management
• MKB2600 Tourism marketing
• MKB3301 Services marketing
• MKB3461 Marketing communication
• MKB3531 International marketing
• MKB3881 Digital marketing

Students seeking accreditation with the Tax Practitioners Board are recommended to study:

• BTB3350 Business taxation
• BTB3281 Marketing law

Bachelor of Business

Bachelor of Business (Marketing)

To complete the marketing major in the Bachelor of Business or Bachelor of Business (Marketing) or related double degrees, students must complete:

(a.) The following seven units (42 points):

• MKF1120 Marketing theory and practice
• MKF2111 Buyer behaviour
• MKF2121 Marketing research methods
• MKF2131 Marketing decision analysis
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing
• MKF3461 Marketing communication

(b.) One unit (6 points) if enrolled in the Bachelor of Business, or three units (18 points) if enrolled in the Bachelor of Business (Marketing), from the following list:

• BTF3181 Marketing law
• MKF2401 Marketing issues in packaging design
• MKF3001 Special studies units
• MKF3141 Issues in competitive advantage
• MKF3301 Services marketing
• MKF3471 Sales management and negotiation
• MKF3500 Survey data analysis
• MKX3511 Monash Australian marketing study program
• MKX3521 International study program in marketing
• MKF3531 International marketing
• MKF3881 Digital marketing
• MKX1500 Retail management principles
• MKF2521 Brand management
• MKX2531 Not for profit marketing
• MKF2901 Green marketing
• MKX3002 Enhanced research skills
• MKX3200 Sport marketing and sponsorship
• MKF3445 International retailing
• MKX3481 Marketing channels
• MKX3541 China study program in marketing
• MKX3621 Advertising management
• MKX3631 Marketing internship
• MKX3671 Advertising campaigns

Bachelor of Business (Psychology)

To complete the marketing major in the Bachelor of Business (Psychology) students must complete:

(a.) The following seven units (42 points):

• MKF1120 Marketing theory and practice
• MKF2111 Buyer behaviour
• MKF2121 Marketing research methods
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing
• MKF3461 Marketing communication
• PMM3020 Psychology, management and marketing

(b.) One unit (6 points) from the level two and three units offered by the Department of Marketing at the Caulfield campus. These units can be identified using the browse units toolbrowse units tool (http://www.monash.edu.au/pubs/handbooks/units/search) in the current edition of the handbook. The level of the unit is indicated by the first number in the unit code; undergraduate units are those that commence with the numbers 1-3. The unit BTF3181 (Marketing law) may also be chosen as part of the marketing major in this degree.

Bachelor of Business and Commerce

To complete the marketing major in the Bachelor of Business and Commerce and related double degrees, students must complete:

Gippsland and off campus

(a.) The following seven units (42 points):

• MKG1120 Marketing theory and practice
• MKG2402 Consumer behaviour
• MKG2420 Marketing research methods
• MKG2460 Integrated marketing communication
• MKG3121 Marketing planning and implementation
• MKG3440 Marketing strategy
• MKG3444 International marketing

(b.) One unit (6 points) from the following list:

• MKG3200 Sport marketing and sponsorship
• MKG3210 Marketing sports events
• MKG3442 Sales management

Malaysia

(a.) The following seven units (42 points):

• MKW1120 Marketing theory and practice
• MKW2402 Consumer behaviour
• MKW2420 Marketing research methods
• MKW2460 Integrated marketing communication
• MKW3121 Marketing planning and implementation
• MKW3440 Marketing strategy
• MKW3444 International marketing

(b.) One unit (6 points) from the following list:

• BTW3281 Marketing law
• MKW1601 Introduction to e-business
• MKW2431 Business marketing
• MKW2841 E-business models and analysis
• MKW3841 E-business performance measurement
• MKW3881 Electronic marketing

Bachelor of Business Science

To complete the marketing major in the Bachelor of Business Science degree, students must complete:

(a.) The following seven units (42 points):

• MKW1120 Marketing theory and practice
• MKW2402 Consumer behaviour
• MKW2420 Marketing research methods
• MKW2460 Integrated marketing communication
• MKW3121 Marketing planning and implementation
• MKW3440 Marketing strategy
• MKW3444 International marketing

(b.) One unit (6 points) from units offered by the Department of Marketing. These units can be identified using the browse units toolbrowse units tool (http://www.monash.edu.au/pubs/handbooks/units/search) in the current edition of the handbook. The level of the unit is indicated by the first number in the unit code; undergraduate units are those that commence with the numbers 1-3.

Bachelor of Commerce

Bachelor of Commerce Scholars Program

To complete the marketing major in the Bachelor of Commerce, Bachelor of Commerce Scholars Program, or related double degrees, students must complete:

(a.) The following five units (30 points):

• MKC1200 Principles of marketing
• MKC2110 Buyer behaviour in marketing
• MKC2210 Marketing management
• MKC2500 Marketing research analysis
• MKC3130 Strategic issues in marketing

(b.) Three units (18 points) from the following list:

• MKC2130 Marketing decision analysis
• MKC2521 Brand management
• MKC3120 Marketing implementation
• MKC3220 International marketing
• MKC3300 Marketing law
• MKC3460 Integrated marketing communication
• MKC3500 Survey data analysis
• MKX3481 Marketing channels
• MKX3631 Marketing internship

NOTE: The major requires completion of at least two units (12 points) at each of second and third year levels.