Undergraduate - Course0314 - Bachelor of Business (Marketing)

Students who commenced study in 2014 should refer to this course entry for direction on the requirements; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course.

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This course entry applies to students commencing this course in 2014 and should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Business and Economics

Managing faculty	Business and Economics
Abbreviated title	BBus(Mktg)
CRICOS code	001723A
Total credit points required	144
Standard duration of study (years)	3 years FT, 6 years PT
Study mode and location	On-campus (Caulfield)
Admission, fee and application details	http://www.monash.edu/study/coursefinder/course/0314
Contact details	Visit http://www.buseco.monash.edu.au/contact.html
Course coordinator	Associate Professor Colin Jevons

Notes

Unit codes that are not linked to their entry in the Handbook are not available for study in the current year.

Description

In this course, marketing studies are combined with a general business education to ensure that graduates have a broad perspective of business from which to enter and progress in their marketing careers. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed and developed in their decision-making skills and approach to business problems and issues.

Outcomes

These course outcomes are aligned with the Australian Qualifications Framework level 7, the Bologna Cycle 1 and Monash Graduate AttributesAustralian Qualifications Framework level 7, the Bologna Cycle 1 and Monash Graduate Attributes (http://opvclt.monash.edu.au/curriculum-by-design/aligning-course-outcomes-with-aqf-bologna.html).

Upon successful completion of this course it is expected that graduates will:

(a.) be critical and creative scholars who:

produce innovative solutions to problems
apply research skills to business challenges
communicate effectively and perceptively

(b.) be responsible and effective global citizens who:

engage in an internationalised world
exhibit cross cultural competence
demonstrate ethical values

(c.) have comprehensive understanding of their discipline and be able to provide discipline based solutions relevant to the business, professional and public policy communities that we serve

(d.) have a well-developed understanding of multi-disciplinary decision making in organisations

Professional recognition

Refer to the faculty's Professional recognition of coursesProfessional recognition of courses (http://www.buseco.monash.edu.au/professional-recognition/) page in this Handbook.

Structure

The course has three main components:

a set of core units which provide an introduction to the key areas of business study
a major in marketing (all units taken as part of this major must be from the Caulfield campus)
eight open electives which may be taken from any Faculty of Business and Economics programs and campuses, or from disciplines offered by another faculty. These open electives can, in some cases, form a second major.

Areas of study

Marketing

Requirements

Students must complete 24 units over a maximum of eight years as follows:

(a.) 16 units (96 points) from the faculty in the Bachelor of Business at the Caulfield campus as follows:

(i.) six compulsory common core units (36 points):

ACF1000 Principles of accounting and finance
BTF1010 Commercial law
ECF1100 Microeconomics
ETX1100 Business statistics
MGF1010 Introduction to management
MKF1120 Marketing theory and practice

(ii.) a major of 10 units (60 points) in marketing:*

the requirements of the majors are listed under 'Areas of study'

*Note: MKF1120 (Marketing theory and practice) is one of the units in this major and will already have been studied as part of the group of common core units - students will complete an additional unit as detailed below.

(iii.) additional units from the faculty in the Bachelor of Business at the Caulfield campus to reach the required minimum of 16 units (96 points)

(b.) eight open electives (48 points):

may be taken from disciplines offered by another faculty
may be taken from any Faculty of Business and Economics programs and campuses.**

Elective units can be identified using the browse units toolbrowse units tool (http://www.monash.edu.au/pubs/handbooks/units/search) in the current edition of the handbook. The level of the unit is indicated by the first number in the unit code; undergraduate units are those that commence with the numbers 1-3.

** Note: Enrolment in units at another campus is subject to there being capacity after students from that campus have enrolled.

Additional degree requirements:

a maximum of 10 first-year level units (60 points)
a minimum of six third-year level units (36 points), of which at least four units (24 points) must be from those offered by the faculty at the Caulfield campus
in addition to specific unit prerequisites, second-year level units require the successful completion of three first-year level units and third-year level units require the successful completion of two second-year level units.

Award(s)

Bachelor of Business (Marketing)