Undergraduate - Course1337 - Bachelor of Business (Management) and Bachelor of Business (Marketing)

The course is designed to provide graduates with high-level skills in the specialised fields of marketing and management. Graduates will be capable of pursuing careers in a wide range of marketing and management areas. The course blends a conceptual theoretical framework with practical applications and covers basic discipline material through to more specialised marketing and management requirements. Graduates will be well equipped to seek employment in both private and public-sector enterprises.

Refer to the outcomes for the single degree 0314 Bachelor of Business (Marketing).

Refer to the faculty's Professional recognition of coursesProfessional recognition of courses (http://www.buseco.monash.edu.au/professional-recognition/) page in this Handbook.

The course has three main components:

• a set of core units which provide an introduction to the key areas of business study
• a major in management and a major in marketing (all units taken as part of these majors must be from the Caulfield campus)
• eight open electives which may be taken from any Faculty of Business and Economics programs and campuses, or from disciplines offered by another faculty. These open electives can, in some cases, form a third major.

• Management
• Marketing

Students must complete 32 units over a maximum of 10 years of study as follows:

(a.) 24 units (144 points) from the faculty in the Bachelor of Business at the Caulfield campus as follows:

(i.) six compulsory common core units (36 points):

• ACF1000 Principles of accounting and finance
• BTF1010 Commercial law
• ECF1100 Microeconomics
• ETX1100 Business statistics
• MGF1010 Introduction to management
• MKF1120 Marketing theory and practice

(ii.) a major of 10 units (60 points)* in management

(iii.) a major of 10 units (60 points)* in marketing

• the requirements of the majors are listed under 'Areas of study'
• for each major, at least two units (12 points) must be completed at each of second and third-year levels

*Note: Two of the units in the majors will have already been studied as part of the group of common core units - students must complete an additional unit as detailed below.

(iv.) additional units from the faculty in the Bachelor of Business at the Caulfield campus to reach the required minimum of 24 units (144 points)

(b.) eight open electives (48 points):

• may be taken from disciplines offered by another faculty
• may be taken from any Faculty of Business and Economics programs and campuses.**

Elective units can be identified using the browse units toolbrowse units tool (http://www.monash.edu.au/pubs/handbooks/units/search) in the current edition of the handbook. The level of the unit is indicated by the first number in the unit code; undergraduate units are those that commence with the numbers 1-3.

** Note: Enrolment in units at another campus is subject to there being capacity after students from that campus have enrolled.

Additional degree requirements:

• a maximum of 13 first-year level units (78 points)
• a minimum of eight third-year level units (48 points), of which at least five units (30 points) must be from those offered by the faculty at the Caulfield campus
• in addition to specific unit prerequisites, second-year level units require the successful completion of three first-year level units and third-year level units require the successful completion of two second-year level units.

Bachelor of Business (Management)
Bachelor of Business (Marketing)