Undergraduate - Course0556 - Bachelor of Arts and Bachelor of Business (Marketing)

The Bachelor of Arts is a general, flexible degree which allows students to match academic interests with career aspirations to create a personalised course progression.

Monash Arts students learn about the diverse world in which we live, and how we might live in the future. They are encouraged to think about cultural, linguistic and geographical difference and to ask how and why these variations have occurred over time. Studying Arts encourages students to take an innovative approach in tackling world issues and fosters a global perspective. Arts students think about how communication works, how people make themselves understood to others, and how they make meaning through artistic expression. Arts students have the ability to assess evidence, and the research skills to acquire information. They use these skills to find out why we are the way we are.

To do this, they need to think critically and creatively. Arts students are self-reliant researchers, seeking out a variety of resources in order to answer complicated questions. They are expert communicators who can convey complex ideas in speech and writing. They resist easy answers, or simplistic solutions.

Arts students strive to develop an ethical and intellectual framework within which they can understand what it means to be human, and how this changes over time.

The Bachelor of Business (Marketing) aims to combine marketing studies with a general business education to ensure that graduates have a broad perspective of business from which to enter and progress in their marketing careers. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed and developed in their decision-making skills and approach to business problems and issues.

Refer to the outcomes for the single degrees 0002 Bachelor of Arts and 3806 Bachelor of Business.

Refer to the Faculty of Business and Economics Professional recognition of coursesProfessional recognition of courses (http://www.buseco.monash.edu.au/professional-recognition/) page in this Handbook.

This course consists of 96 points in the arts component and 96 points in the business (marketing) component.

Arts majors and minors

For the specific requirements of arts majors and minors and information on other arts units refer to the Areas of studyAreas of study (http://www.monash.edu.au/pubs/2014handbooks/aos/index-byfaculty-arts.html) section in this Handbook.

Business major

• Marketing

Arts component

Students must complete:

(a.) an arts major (48 points)

(b.) an arts minor in a different area of study (24 points)

(c.) additional arts elective units to make up a total of 96 points

By combining some of the core arts requirements, students can complete a double major in two different arts disciplines. For more details on this option, contact the Faculty of ArtsFaculty of Arts (http://artsonline.monash.edu.au/contact-arts/).

Arts elective units can be identified using the browse units toolbrowse units tool (http://www.monash.edu.au/pubs/handbooks/units/search) and indexes of arts unitsindexes of arts units (http://www.monash.edu.au/pubs/handbooks/units/index-byfaculty-arts.html) in the current edition of the Handbook. The level of the unit is indicated by the first number in the unit code; undergraduate units are those that commence with the code ATS and numbers 1-3.

Business component

Students must complete:

(i.) six compulsory common core units (36 points):

• ACF1000 Introduction to accounting and finance
• BTF1010 Commercial law
• ECF1100 Microeconomics
• ETX1100 Business statistics
• MGF1010 Introduction to management
• MKF1120 Marketing theory and practice

(ii.) a 10 unit (60 point) major in marketing (refer to 'Areas of study').*

* The unit MKF1120 Marketing theory and practice is one of the units in this major and will have already been studied as part of the group of common core units - students will therefore complete an additional unit as detailed below.

(iii.) one additional unit taken in the Bachelor of Business, Caulfield campus, to reach the required minimum of 16 units. Business elective units at the Caufield campus can be identified using the browse units toolbrowse units tool (http://www.monash.edu.au/pubs/handbooks/units/search).

Additional business (marketing) degree requirements:

• a minimum of four third-year-level units (24 points), of which at least four units (24 points) must be from those offered by the faculty at the Caulfield campus.

Students cannot graduate from either single degree until they have satisfied the requirements for that award and successfully completed studies to the value of 144 points in the relevant component.

Bachelor of Arts
Bachelor of Business (Marketing)