Undergraduate - UnitMKX3631 - Marketing internship

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Caulfield First semester 2014 (Day) Caulfield Second semester 2014 (Day) South Africa Second semester 2014 (Day)
Coordinator(s)	Ms Jane Carroll (Caulfield, Clayton); Ms Cornes Meintjes (South Africa)

Synopsis

This unit aims to give students first-hand experience of working in an industry in which they would like to be employed on graduation. Internships are designed to provide students with an opportunity to integrate marketing theory with business practice. Separate internship programs are drawn up for each student

Outcomes

The learning goals associated with this unit are to:

critically analyse a marketing activity
evaluate the impact of a specific marketing theory within a business context
evaluate the experience of working within an organisation
communicate clearly and effectively with both business and academic stakeholders.

Assessment

Within semester assessment: 100%

Chief examiner(s)

Dr Gerri Spassova

Workload requirements

Minimum total expected workload equals 144 hours per semester

Prerequisites

Approval to enrol in this unit will only be given after consultation with the unit leader. Normally students will be required to be in the final year of their degree, and preferably in their final semester.