Faculty of Business and Economics

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedMalaysia First semester 2014 (Day)
Coordinator(s)Associate Professor Paul Yeow


This unit is about measure and metrics used in assessing whether an e-business is achieving its goals. The unit links online business models, business environment, and change to business performance to performance measures. It also links performance measures with strategy, value, and business environment. It provides alternative performance measures and metrics as feedback mechanisms in an online performance measurement environment and establishes benchmarks. These include performance measures for external and internal operations, transactions with customers and suppliers, e-business and e-commerce activities, e-business security, general business health, website activities, etc. Explicitly, it includes measurement principles, measurement interactions, and measurement impact on performance assessment.


The learning goals associated with this unit are to:

  1. to develop a clear understanding of the concept of performance measurement in the e-business environment
  2. to provide students with theoretical knowledge and practical skills on how to develop appropriate e-business performance measures and metrics to monitor and control company's e-business and e-commerce initiatives.


Within semester assessment: 50%
Examination: 50%

Chief examiner(s)

Workload requirements

Minimum total expected workload equals 144 hours per semester