units
MKC2130
Faculty of Business and Economics
This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.
Level | Undergraduate |
Faculty | Faculty of Business and Economics |
Organisational Unit | Department of Marketing |
Offered | Clayton Second semester 2014 (Day) |
Coordinator(s) | Dr Satheesh Seenivasan |
Decision support systems in marketing, characterising marketing environments, new product diffusion, repeat purchase models, market share analysis, generalised response models (for the univariate and the multivariate market mix), dynamic advertising response, advertising allocation (geographic and temporal) and decision theory applied to competitor response.
The learning goals associated with this unit are to:
Within semester assessment: 50%
Examination: 50%
Minimum total expected workload equals 144 hours per semester
MKF2131, MKW2131