Undergraduate - UnitMKB3301 - Services Marketing

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Not offered in 2014

Synopsis

Services marketing provides students with a broad understanding of the application of marketing concepts and theories to the services sector. This includes understanding service design and delivery, customer service, service quality measurement and internal marketing.

Outcomes

The learning goals associated with this unit are to:

describe the key services marketing concepts and theories
understand the unique challenges inherent in marketing and managing services
develop strategies, tools and approaches for addressing the unique challenges of service marketing and management
explain how key services marketing concepts can be applied to a range of services marketing problems.

Assessment

Within semester assessment: 50%
Examination: 50%

Workload requirements

Minimum total workload equals 144 hours per semester

Prerequisites

MKB1200