Undergraduate - UnitMKB2500 - Retail management principles

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Berwick Second semester 2014 (Day)
Coordinator(s)	Dr Mustabshira Jasmine Rushdi

Synopsis

This unit introduces the students to retailing from a management perspective. This includes the evolution of retailing; retail organisations and their structure; retail environment and the challenges; formulating and implementing retail strategy; merchandise management; retail pricing and communication mix; transportation and logistics; customer service; store location, layout and presentation; retail performance measurement.

Outcomes

The learning goals associated with this unit are to:

describe and understand the theories, concepts, processes and procedures of retail management
demonstrate how retail theory and concepts are applied in the retail sector
develop the ability to integrate and apply various theories and concepts to critically evaluate a retail business
develop the ability to design and implement strategies for a retail business.