Undergraduate - UnitMKC3130 - Strategic issues in marketing

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Clayton First semester 2014 (Day)
Coordinator(s)	Mr Paul Murphy

Synopsis

This subject integrates the conceptual knowledge and skills developed in earlier marketing subjects and sharpens students' abilities to analyse, evaluate and implement marketing strategies. The subject emphasises strategic analysis and the process of decision making in a marketing management context.

Outcomes

The learning goals associated with this unit are to:

integrate the theoretical and functional aspects of marketing (and other business disciplines) into a practical problem-solving framework
analyse a marketing problem based on supplied information
design and recommend marketing strategies within a given context
source and select relevant marketing theories to support analysis and recommendations.