Undergraduate - UnitMKF3445 - International retailing

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Not offered in 2014
Coordinator(s)	Dr Yongfu He

Synopsis

This unit will explore the developments in the internationalisation of the retail industry by examining the characteristics of retailing globally. Insight will be provided on key trends and developments of international retailing. Students will explore key strategies for international expansion and the critical success factors for international retailing growth.

Outcomes

The learning goals associated with this unit are to:

examine the nature and character of retailing around the world
identify and explain the key trends and developments facing international retailing in the twenty first century
evaluate the impact of technology on international retailing
critically analyse key strategies that retailers may want to use for international expansion
analyse the critical success factors required for an international retailer to grow in the current environment.

Assessment

Within semester assessment: 60%
Examination: 40%

Chief examiner(s)

Dr Yongfu He

Workload requirements

Minimum total expected workload equals 144 hours per semester

Prerequisites

Students must have passed MKF1120, MKW1120 or MKX1500 before undertaking this unit.

Prohibitions

MKX3445