Undergraduate - UnitMKB2600 - Tourism marketing

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Berwick Second semester 2014 (Day)
Coordinator(s)	Ms Maureen Griffiths

Synopsis

Tourism marketing provides students with a broad understanding of how key marketing concepts and theories can be applied to the tourism sector.

Outcomes

The learning goals associated with this unit are to:

explain the importance of marketing for the tourism sector
identify the marketing methods employed by the tourism sector
apply marketing concepts and theories to the tourism sector
analyse different marketing strategies within the tourism sector.

Assessment

Within semester assessment: 50%
Examination: 50%

Chief examiner(s)

Ms Maureen Griffiths

Workload requirements

Minimum total expected workload equals 144 hours per semester

Prerequisites

MKB1200 or MKP1120

Prohibitions

MKP2600, MKW2600