units

MKB2420

Faculty of Business and Economics

18 September 2017 24 December 2024
Monash University

Undergraduate - Unit

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

LevelUndergraduate
FacultyFaculty of Business and Economics
Organisational UnitDepartment of Marketing
OfferedBerwick First semester 2014 (Day)
Coordinator(s)Dr Stephen Saunders

Synopsis

Marketing research provides students with a broad understanding of the entire marketing research process. This includes understanding the marketing research decision process, research design, sampling, data collection, data analysis and how to prepare a marketing research proposal and report.

Outcomes

The learning goals associated with this unit are to:

  1. understand the marketing research process
  2. compare and contrast the different marketing research methods and procedures
  3. prepare a marketing research proposal
  4. implement a marketing research project
  5. design an online survey
  6. prepare a marketing research report.

Assessment

Within semester assessment: 50%
Examination: 50%

Chief examiner(s)

Dr Stephen Saunders

Workload requirements

Minimum total expected workload equals 144 hours per semester

Prerequisites

MKB1200

Prohibitions

MKP2720