Undergraduate - UnitMKW3444 - International marketing

This unit entry is for students who completed this unit in 2014 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

print version

6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Organisational Unit	Department of Marketing
Offered	Malaysia First semester 2014 (Day) South Africa First semester 2014 (Day) Malaysia Second semester 2014 (Day)
Coordinator(s)	Associate Professor Yunus Ali

Synopsis

The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.

Outcomes

The learning goals associated with this unit are to:

analyse and evaluate how a range of international marketing criteria (culture and so on) impact on a chosen and specific foreign market
develop, analyse, justify and evaluate market entry and longer term foreign marketing plans for a specific market
understand how current issues, trends and research in international marketing impact on designated foreign market segments
identify and evaluate how a range of specialised, localised and specific issues might impact upon business activity within a designated foreign market segment
utilise independent critical thinking and applied learning skills to develop an international marketing orientation in terms of a chosen market context.

Assessment

Within semester assessment: 50%
Examination: 50%

Chief examiner(s)

Dr Yunus Ali

Workload requirements

Minimum total expected workload equals 144 hours per semester

Prerequisites

Students must have passed MKG1120 or MKW1120 before undertaking this unit.

Prohibitions

MKB3531, MKC3220, MKC3224, MKF3531, MKG3444