MONASH UNIVERSITY FACULTY HANDBOOKS

Arts Undergraduate Handbook 1996

Caution Copyright © Monash University 1996
ISBN 1320-6222

Authorised by Academic Registrar, April 1996

DETAILS OF STUDIES - BERWICK CAMPUS

CONTENTS

• Advertising

1. GBU1401 Introduction to marketing
2. MKT3781 Direct marketing
3. MKT1211 Advertising principles and practice
4. MKT2221 Advertising copywriting
5. MKT2231 Advertising media strategy
6. MKT3621 Advertising management
7. MKT3671 Advertising campaigns

• Business information technology

1. BUS1010 Introductory computing for business applications
2. BUS1060 Computer programming for business
3. COT2001 Data communications and networks
4. COT2700 The computing environment
5. COT3206 Systems security and privacy
6. SYS3706 Systems analysis and design

• Communications

1. GSC1901 Introduction to communication studies
2. GSC1402 Media studies
3. COT2800 Public networks
4. GSC2412 The communications industry
5. GSC2411 Media, culture, power - theories of mass communications
6. GSCxxxx Content analysis and quantitative research

• Information management systems

1. LAR1001 Documenting society 1
2. LAR1002 Documenting society II
3. LAR2603 Information processing
4. LAR2670 Electronic document operations
5. LAR3604 Information policies and infrastructures
6. LAR3606 Electronic information sources

• Japanese

• Journalism studies

1. GSC2410 Public relations and mass communications technologies
2. GSC3402 Policies, audiences, futures
3. GSC2901 Journalism theory and practice A
4. GSC2902 Journalism theory and practice B
5. GSC2903 Journalism, technology and information society
6. GSC3901 Comparative journalism

• Public relations

1. GSC2901 Journalism theory and practice A
2. MKT1221 Public relations principles and practice
3. MKT2251 Publicity and promotion
4. MKT2271 Government and financial relations
5. MKT3231 Public relations consulting
6. MKT3261 Public relations campaigns

• Tourism

1. GBU1501 Tourism - social environment
2. MKT1600 Tourism marketing
3. MKT2601 Destination marketing
4. AUS1040 Introduction to tourism
5. AUS1030 Culture in Australia: an introductory survey