Caution
Copyright © Monash University 1996
ISBN 1320-6222
Authorised by Academic Registrar, April 1996
+ the theory and practice of advertising
+ the origins of advertising and its roles today and in the future;
and the skills to
+ work at an entry level in copywriting, account service, media planning and account planning
+ work productively with experienced professionals in advertising.
The advertising specialisation will comprise the following sequence of subjects.