Arts Undergraduate Handbook 1996

Published by Monash University
Clayton, Victoria 3168, Australia

Caution Copyright © Monash University 1996
ISBN 1320-6222

Authorised by Academic Registrar, April 1996

Public relations

The objective of the public relations sequence is to provide students with a knowledge of

+ the theory and practice of public relations,

+ the development of public relations and its roles today and in the future;

+ and the skills to

+ work at an entry level as a public relations practitioner in a PR consultancy, or in a government or corporate PR unit,

+ work productively with experienced PR professionals.

The public relations specialisation will comprise the following sequence of subjects