Authorised by Academic Registrar, April 1996
Synopsis This subject introduces students to methods for evaluating and critically analysing media texts. Areas of study include photography, advertising, television and television genres, news and film. Readings of selected examples of these will draw attention to the historical circumstances of developing media technologies and the ways that social, political and economic life are represented in various media genres. Some attention will be paid to selected aspects of media production but the primary emphasis of this subject is on the social role of the mass media and on the critical interpretation of its messages.
Assessment Short essay (1000 words): 20% + Essay (1500 words): 40% + Short examination (2000 words): 40%