Authorised by Academic Registrar, April 1996
Synopsis The subject builds on students' knowledge of existing communication technologies by focusing on present and past media policies, approaches to media audiences and future developments in mass communications. In particular it will work (1) to establish what is involved in policy formation, implementation and assessment, and the range of media activities to which a `policy' focus may be appropriate; (2) to understand past and current debates over audiences and their conception; and (3) to develop ways of describing and analysing technological developments and to consider their likely social, political and economic consequences.
Assessment (Internal students) Essay one (2500 words): 40% + Essay two (3000 words): 50% + Oral communication contribution: 10%
Assessment (Distance education students) Essay one (2500 words): 40% + Essay two (3500 words): 60%