Authorised by Academic Registrar, April 1996
Synopsis The subject introduces students to the subject of public relations in terms of both theory and practice. It places public relations and the development of mass communications technologies within historical, economic, social, ethical and legal contexts. Students are encouraged to develop a flexible, adaptable and creative approach to the roles and functions of public relations and mass communications technologies in an information age of rapid social change. While the focus of the subject is on the Australian context, there is reference to international issues and applications.
Assessment Essay one (1750 words): 30% + Essay two (1750 words): 30% + Folio project (2500 words): 40%