Course code: 2276 + Course abbreviation: MMktg + Course director: Mr Ken Grant + Offered in a range of study modes at Caulfield campus (some specialist electives may be offered at other campuses) + Normally completed in three semesters of full-time study or six semesters of part-time study
This course comprises 12 coursework units and has been designed to provide participants with a comprehensive, intellectually demanding and up-to-date understanding of business and marketing concepts. The course is appropriate for marketers seeking new ways to develop, control and implement marketing activities in all types of environments. It is appropriate for those occupying senior marketing positions in consumer, business, government, community, service and non-profit organisations.
The Master of Marketing offers flexibility:
This is a full-fee-paying course. Course fees
are reviewed annually and are subject to change. Applicants should consult the
Department of Marketing as to the 2003 fee.
The course has two streams to cater for applicants from a non- marketing
background as well as those who have studied marketing at the undergraduate
level. Stream A applicants require a pass degree in any discipline from a
recognised tertiary institution plus two years relevant full- time business
experience or completion of the Executive Certificate in Marketing with a
credit average. Stream B applicants require an undergraduate degree in
marketing or a major in marketing or an equivalent qualification from a
recognised tertiary institution with an average grade of credit or above.
Articulation into the Master of Marketing is available to candidates who have
completed the Executive Certificate in Marketing (with a credit average), a
Graduate Certificate or a Graduate Diploma in Marketing, a Postgraduate Diploma
in Marketing, or a Bachelor of Business (Marketing) (Honours) (Stream B).
Candidates may be eligible for a maximum of six credit exemptions for units
considered equivalent to particular requirements in the course of study. A
substitute unit may be undertaken if a unit is considered similar in content,
but not equivalent, in the course.
Computer literacy and access to the internet are highly desirable to gain
access to and advantage from the university administrative processes, online
library services, online units and to communication with academic and
administrative staff. The university provides access to computer labs on each
campus, although part-time students may find it more convenient to use their
own or their employer's computer facilities. Applicants planning to use
employer's computer facilities should gain permission prior to admission.
Units in the degree are arranged in three four-unit modules. Exit points allow those unable to complete all 12 units to exit the course at the end of a four-unit module and to receive recognition for the units completed. Students exiting after completing the specific units in module 1 of stream A receive the Graduate Certificate in Marketing and in module 1 of stream B receive the Graduate Certificate in Business. After completing eight specific units in modules 1 and 2 of stream A, students receive the Graduate Diploma in Marketing and in modules 1 and 2 of stream B, the Postgraduate Diploma in Marketing.
Two 4000-level units to be drawn from offerings of the Department of Marketing. Options include:
or
Two 9000-level units offered in the specialist programs in agribusiness, direct
marketing, electronic business, food and beverage marketing, logistics
management, retail and wholesale, wine technology and marketing can be
substituted for one 4000-level unit subject to the approval of the course
director.
or
One 9000-level unit and one 4000-level unit drawn from the offerings of the
Department of Marketing and two 5000-level units drawn from the offerings of
the Department of Marketing. Options include:
The 5000-level units offered in the specialist programs in agribusiness, direct marketing, electronic business, food and beverage marketing, logistics management, retail and wholesale, wine technology and marketing can also be taken provided the student satisfies any prerequisites.
Three 5000-level units drawn from the offerings of the Department of Marketing as per the above options listed under stream A - module 2.
Note that both stream A and stream B are required to complete module 3.
or
Two 5000 level electives drawn from the offerings of the Department of Marketing. Options as listed above in stream A - module 2.
Note that two electives in the total 12 units in streams A and B may be drawn from any Monash postgraduate course providing the student has the appropriate prerequisites and the approval of the course director.
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