MKX5660

Relationship marketing (6 points)

(BUS)

Leader: Professor Steve Worthington

Offered:
Caulfield Second semester 2003 (Evening)
Caulfield Summer 2003 (On-campus)
Caulfield First semester 2004 (Evening)

Synopsis: The relationship marketing model; 'internal marketing' and collaborative work practices; processes for closing the 'service quality gap' including problem solving and opportunity seeking on an on-going basis.

Assessment: Case study (4000 words): 40% + Literature review (4000 words): 40% + Syndicate project (including class presentation): 20%

Contact Hours: One-week module

Prerequisites: MKX9160 or equivalent