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Relationship marketing (6 points)


Leader: Professor Steve Worthington

Caulfield Second semester 2003 (Evening)
Caulfield Summer 2003 (On-campus)
Caulfield First semester 2004 (Evening)

Synopsis: The relationship marketing model; 'internal marketing' and collaborative work practices; processes for closing the 'service quality gap' including problem solving and opportunity seeking on an on-going basis.

Assessment: Case study (4000 words): 40% + Literature review (4000 words): 40% + Syndicate project (including class presentation): 20%

Contact Hours: One-week module

Prerequisites: MKX9160 or equivalent

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