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Strategic marketing (6 points)
Leader: Mr Francis Farrelly
Synopsis: Current and emerging policy issues. Strategic analysis, the impact of technology on marketing and implementation of strategy within the organisation. Critical review of current marketing directions and critique of traditional theories. Topics include exchange theory and process, relationship marketing, strategy and its role in the organisation, ethics, history and marketing theory.
Assessment: Assignment/Presentation (2500 words max): 25% Participation: 10% Case study presentation (2500 words max): 25% Examination: 40%
Australian Government Requirements for International Students - CRICOS Provider Number: 00008C
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