Master of Marketing (Agribusiness)

• Course structure
  • Module 1 - four core units
  • Module 2 - four core units
  • Module 3 - four units

Course code: 1129 + Course abbreviation: MMktg(Agribus) + Course director: Dr Lawrie Dooley + Offered as a series of 12 intensive five- day block sessions at Peninsula campus + Normally completed in three semesters of full-time study or six semesters of part-time study

The Master of Marketing (Agribusiness) is designed to provide a conceptual and practical knowledge of agribusiness systems, marketing, accounting and finance, and human relations and applies these concepts to the agribusiness firm. This course builds on the leadership of the Department of Marketing in the agribusiness specialisation.

Agribusiness includes all private firms, public agencies and statutory marketing authorities that bring food and fibre products to consumers or industrial customers.
This course provides applied and practical marketing and management training, including analytical and decision-making skills, for people working within agribusiness. It also develops students' skills in project research work.
Applicants need to have completed, with an average grade of credit or above, the Executive Certificate in Agribusiness, the Graduate Diploma in Agribusiness, an honours degree in a relevant discipline, or an equivalent qualification from a recognised tertiary institution.
Applicants may be eligible for a maximum of six credit exemptions for units considered equivalent to particular requirements in the course of study. A substitute subject may be undertaken if a unit is considered similar in content but not equivalent in the course.
This is a full-fee-paying course. Course fees are set and reviewed annually and are therefore subject to change. Candidates should consult the Department of Marketing as to the 2003 course fee.
Computer literacy and access to the internet are highly desirable to gain access to and advantage from the university administrative processes, online library services, online units and to communicate with academic and administrative staff. The university provides access to computer labs on each campus, although part-time students may find it more convenient to use their own or their employer's computer facilities. Applicants planning to use employer's computer facilities should gain permission prior to admission.

Course structure

Units in this degree are arranged in three four-unit modules. Exit points allow those unable to complete all 12 units to exit the course at the end of a four-unit module and receive recognition for the units completed. Students exiting after completing the specific units in module 1 receive the Graduate Certificate in Agribusiness and after completing the specific units in module 1 and 2 receive the Graduate Diploma in Agribusiness.

Module 1 - four core units

• MKP9720 Agribusiness I
• MGP9420 Agribusiness management
• AFX9100 Financial decision making
• MKX9160 Marketing theory and practice

Module 2 - four core units

• MKP9760 Agribusiness channels
• MGP9740 Agribusiness trade and policy
• MKP5331 Agribusiness planning
• MKP5730 Agribusiness II

Module 3 - four units

Core units

• MKX5251 Case studies in strategy (on-campus)

or

• MKF5270 Strategic marketing (off-campus)
• MKP5341 Agribusiness policy and strategy

plus

• MKX5150 Major project (equivalent to two units)

or

• two electives selected from any graduate-level units offered by the Faculty of Business and Economics and approved by the course director.

Previous page | Next page | Section contents | Title and contents